Press Release

The Real Estate Board of New York Names Zach Redding the 2019 Most Promising Commercial Salesperson of the Year


April 21, 2020

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Stand-out professional will serve on REBNY’s Board of Governors and Commercial Brokerage Board of Directors this year

The Real Estate Board of New York (REBNY), the City’s leading real estate trade association, and its Commercial Brokerage Board of Directors today announced Zach Redding of B6 Real Estate Advisors as 2019’s Most Promising Commercial Salesperson of the Year.

“We congratulate Zach on this great achievement and wish him continued success as his career progresses,” said REBNY President James Whelan. “REBNY’s Most Promising Commercial Salesperson of the Year award has recognized some of the best in our industry, and Zach is no exception. His entrepreneurial spirit and ability to exceed client expectations set him apart from the competition.”

“Zach has been my right hand for several years and I have had the opportunity to watch him grow exponentially. Seeing young people like Zach rise up in the industry is an inspiration to all of us. I believe this particular award promotes all the values that REBNY stands for and Zach possesses these values,” said B6 Real Estate Advisors CEO Paul J. Massey Jr.

The Most Promising Commercial Salesperson of the Year receives a one-year term on REBNY’s Commercial Board of Directors and a one-year seat on REBNY’s Board of Governors, offering the awardee unparalleled professional access to network with and learn from some of the real estate industry’s top business leaders. Additionally, the awardee receives the unique opportunity to interview industry leaders through REBNY Access, the organization’s young professional networking event series, and attend REBNY’s VIP Cocktail Reception at the 125th Annual Banquet.

At B6 Real Estate Advisors Zach works directly with CEO, Paul J. Massey Jr. In this role, he focuses on investment sales and capital advisory assignments in the Plaza District, Lower Fifth Avenue, Grand Central, Midtown East and Garment District submarkets of Manhattan. Additionally, he is responsible for all management and oversight of Massey’s legacy clients across New York City’s five boroughs. Redding also served as Massey’s chief of staff during his candidacy for Mayor of New York City, as well as at Cushman & Wakefield and Massey Knakal. Since joining B6, Redding has valued over $1.75 billion in New York City properties and currently has over $200 million in commercial listings. In addition to his professional work, Redding is heavily involved in the community serving as chairman of several nonprofit committees, including Project Destined and New Destiny Housing. Prior to joining B6, Redding founded Productive, a platform focused on bringing property owners, residents and service providers together through a mobile and web application. Born and raised in a small town in Northeastern Pennsylvania, he graduated from West Virginia University (WVU), where he served as Student Body President, as well as a member of the WVU Board of Governors.

Liz Lash of CBRE and Jess Verdi of Colliers International were this year’s runners up - each nominee significantly impacting their firm and the greater New York City community.

REBNY’s Commercial Salesperson of the Year Award was created in 1996 to honor the industry’s most promising newcomers in the commercial real estate industry. Created by REBNY’s Commercial Brokerage Division’s Board of Directors, the award recognizes current and potential achievement as well as high moral character and ethical, professional behavior. Candidates for the award must be current REBNY members with less than five years of industry experience, display leadership and teamwork qualities, have made significant contributions to their firm’s success and play an active role in the New York City community. Selected by REBNY’s Commercial Brokerage Board, the honoree traditionally receives this coveted industry accolade at REBNY’s Spring Members’ Luncheon. Due to the ongoing Coronavirus (COVID-19) crisis, REBNY presented Redding with his award virtually, featuring a surprise message from Former New York Yankee Bernie Williams – a fan-favorite for Zach.

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The Real Estate Board of New York (REBNY) is the City’s leading real estate trade association. Founded in 1896, REBNY represents commercial, residential, and institutional property owners, builders, managers, investors, brokers, and salespeople; banks, financial service companies, utilities, attorneys, architects, and contractors; corporations, co-partnerships, and individuals professionally interested in New York City real estate. REBNY conducts research on various civic matters including tax policy, city planning and zoning, rental conditions, land use policy, building codes, and other city, state, and federal legislation. REBNY regularly publishes market data, policy reports, and broker surveys. In addition, REBNY provides for its members: informational, technical, and technological resources; networking and charitable service opportunities; qualifying and continuing education courses; professional education programs, seminars, and designations; career-changing awards; legal advice; and a wide range of additional member benefits. For more information, please visit


Beth Miller

(212) 616-5223

Sara Klein

(212) 616-5253