Press Release

The Real Estate Board of New York Adds Sam Spokony As Vice President of Media and Content


October 5, 2020

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The Real Estate Board of New York (REBNY), the City’s leading real estate trade association, today announced it has hired Sam Spokony as vice president of media and content.

“Sam has established himself as one of the City’s brightest young media strategists and won the trust and respect of reporters, public officials and business leaders alike,” said REBNY Chief Communications and Marketing Officer Beth Miller. “His deep experience advising developers, builders and industry associations will help REBNY more effectively communicate our efforts to kickstart New York’s economy and address major policy challenges at this crucial moment in the City’s history.”

In this newly created role, Spokony will oversee all REBNY media relations activities, create engaging and timely content to elevate key issues impacting REBNY members and the industry, and direct the organization’s social media strategy.

Spokony has nearly a decade of experience spanning journalism, government and consulting. Prior to joining REBNY, he was a senior vice president at Marathon Strategies, one of the nation’s fastest growing independent PR firms, where he helped expand the firm’s New York practice and managed dozens of business clients through public affairs campaigns, land-use policy and crises. Spokony also previously served as communications director for New York City Council Member Margaret Chin (District 1, Lower Manhattan), where he helped elevate the Council Member’s voice on issues including social justice, affordable housing, transit and healthcare. Prior to that, he worked as a staff reporter for The Villager, one of the city’s oldest and most decorated community newspapers, and contributed columns and reporting to its sister publications.  

Spokony is a proud New Yorker and a graduate of SUNY Oneonta, which honored him with a “30 Under 30” alumni award in 2019. He resides in Manhattan.

For more information about REBNY, please visit

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The Real Estate Board of New York (REBNY) is the City’s leading real estate trade association. Founded in 1896, REBNY represents commercial, residential, and institutional property owners, builders, managers, investors, brokers, and salespeople; banks, financial service companies, utilities, attorneys, architects, and contractors; corporations, co-partnerships, and individuals professionally interested in New York City real estate. REBNY conducts research on various civic matters including tax policy, city planning and zoning, rental conditions, land use policy, building codes, and other city, state, and federal legislation. REBNY regularly publishes market data, policy reports, and broker surveys. In addition, REBNY provides for its members: informational, technical, and technological resources; networking and charitable service opportunities; qualifying and continuing education courses; professional education programs, seminars, and designations; career-changing awards; legal advice; and a wide range of additional member benefits. For more information, please visit


Beth Miller
(212) 616-5223